Jun 9, 2022 · As GlaxoSmithKline becomes GSK and sheds its consumer unit, the British Big Pharma has revealed new branding, a tech-flavored logo and a “transformative” change for its future. When it comes to the...

Jul 5, 2022 · We brought them onboard to extend the DNA of the logo across the typeface. They did an amazing job, GSK precision mirrors the precision points from the logo, and has ink traps which make it legible at all sizes, from print to screen.

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Jun 10, 2022 · Done in collaboration with brand consultancy Wolff Olins, which helped update the brand to reflect GSK’s new purpose, ambition, strategy, and culture, the new identity retains the GSK name...

Inspired by GSK’s new brand purpose, Get ahead of disease together, we developed an identity that’s adaptable, forward-facing and rooted in striking bioscientific imagery. The dynamic new GSK logo, called the ‘signal’, is designed to always point ahead.

The British Big Pharma has launched an innovative rebranding, a tech-flavoured logo, and an impactful transformation for the future as GlaxoSmithKline turns GSK and eliminates its consumer unit.

Jun 10, 2022 · GlaxoSmithKline (GSK) has unveiled its new brand identity, alongside renewed aims and strategy, as the company moves to separate from its consumer healthcare business, Haleon, which is expected to be finalised in July 2022.

The British Big Pharma has launched an innovative rebranding, a tech-flavoured logo, and an impactful transformation for the future as GlaxoSmithKline turns GSK and eliminates its consumer unit.

Jun 10, 2022 · Its consumer business has been renamed as Haleon. Inspired by the striking imagery found in biosciences, the new identity retains the GSK name and orange logo, and features curved forms that Wolff Olins says evokes the "adaptable nature of …

Jun 9, 2022 · The new GSK logo acts as a sign that “always points the way ahead”, and is housed in a redesigned shape known as the “signal”. The new identity system was designed to flex, adapt and move to help engage audiences who encounter it across all touchpoints, from digital platforms to social to physical environments.