It’s a good week to be Willy Chavarria. After a showstopper of a Paris Fashion Week debut celebrating ten years of his namesake brand (and revealing a new collab with Adidas amidst it) the designer of the moment could be forgiven for taking a beat to rest on his laurels.

Below, here’s what you need to know this month, from Kendrick Lamar and Willy Chavarria’s Super Bowl collection to J.Crew’s lingerie capsule with Araks and Louis Vuitton’s blast-from-the-past collaboration with Takashi Murakami.

Kendrick Lamar and Willy Chavarria turned Super Bowl merch into a cultural statement, blending West Coast energy with high-fashion swagger.