In the NBA, the Christmas lineup averaged 5.25 million viewers on ABC and ESPN, a big increase from the all-time low of 2.85 million in 2023. ABC simulcast all five games this year, whereas the broadcaster only carried two a year ago due in part to its Monday Night Football obligation.

Netflix paid $150 million to air two NFL games exclusively on the streaming platform on Christmas Day and it yielded record-breaking viewing figures.

The Kansas City Chiefs will face the Pittsburgh Steelers in the opening matchup on the NFL's doubleheader on Netflix.

Thanks largely to NFL stars like Patrick Mahomes and Lamar Jackson, Netflix on Tuesday said it enjoyed its "most-watched Christmas day ever" in the U.S. The streaming giant said the Kansas City Chiefs versus Pittsburgh Steelers game pulled in 25.

Netflix registered its most-watched Christmas Day ever after splashing $150 million on the exclusive rights to two NFL games on December 25 this year

Despite blowouts in both Christmas Day games, Netflix drew a record audience of nearly 65 million total streaming viewers in the United States for the Kansas City Chiefs-Pittsburgh Steelers and