Starbucks' "Back to Starbucks" strategy under Brian Niccol lacks substance, and stock performance has been disappointing.

Starbucks union delegates voted to reject the company’s latest contract proposal, which organizers say falls short by only ...

It can be difficult to categorize places that share elements of many different restaurants. This includes interpreting ...

Key Takeaways Starbucks CEO Brian Niccol has been busy with a turnaround plan at the coffee chain since taking over last fall ...

CEO Brian Niccol’s goal to restore some of the coffee chain’s former homey feel includes baristas adding upbeat greetings and ...

Starbucks has seen 'early signs' that customers are choosing to stay at its coffeehouses longer to take advantage of the free refill perk.

The stock of Starbucks Coffee Company (SBUX) has declined by more than 12% over the past month amid fears of a trade war ...

Since taking over the role as Starbucks' CEO, Brian Niccol has emphasized the need to bring the company back to its roots by ...

The new dress code is just the latest tweak under CEO Brian Niccol, who aims to return the coffee chain’s image from a ...

Starbucks is creating a new dress code for store employees in an effort to revamp its cafes. Here are the new guidelines.