Fashion brand HERA announces collaboration with global soft drinks icon PEPSI
HERA, the renowned fashion brand, is thrilled to announce an exclusive collaboration with global soft drinks icon PEPSI. The ...
The Many Challenges of DEI Law and Policy for Corporate Counsel
One of the most challenging issues that businesses and their in-house counsel face today is the sweeping public policy effort ...
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Cola clashes, sizzling summer & IPL: Beverage brands ready to pour 15-20% more into ads
Major Indian beverage brands are rolling out flagship campaigns earlier than usual post-Holi, with experts predicting a ...
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Coke vs. Pepsi: Who Rules the Beverage Industry?
Understanding the Soft Drinks Industry Soft drinks belong to the non-alcoholic beverage industry. This industry produces ... and PepsiCo are long-term competitors. Pepsi has been using its famous ...
BIG challenge to Mukesh Ambani’s Campa Cola revival plan; PepsiCo announces 5-year strategy, says will increase…
In India, PepsiCo faces tough competition from its traditional rival Coca Cola, and more recently Mukesh Ambani-backed Campa ...
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Brands ride the "Anytime" wave following Pepsi’s masterclass in marketing
Snickers, Britannia Good Day, Bean Brew and Beyond, partners Wow Momos and Taco Bell, in-house brands Lay's, Mirinda and ...
The non-stop shift: Kolkata women on juggling new motherhood and careers
As the world celebrates International Women’s Day, My Kolkata turns the spotlight on the remarkable experience that most ...