I n the mid-1980s, soft drink behemoth Coca-Cola announced it was switching things up and introducing the public to a new and ...
One of the most challenging issues that businesses and their in-house counsel face today is the sweeping public policy effort ...
Major Indian beverage brands are rolling out flagship campaigns earlier than usual post-Holi, with experts predicting a ...
Understanding the Soft Drinks Industry Soft drinks belong to the non-alcoholic beverage industry. This industry produces ... and PepsiCo are long-term competitors. Pepsi has been using its famous ...
Snickers, Britannia Good Day, Bean Brew and Beyond, partners Wow Momos and Taco Bell, in-house brands Lay's, Mirinda and ...
As the world celebrates International Women’s Day, My Kolkata turns the spotlight on the remarkable experience that most ...
The decades-old rivalry between Coca-Cola and PepsiCo has flared up once again, as the two beverage giants go head-to-head in a fresh advertising fac ...
Coca-Cola’s campaign encourages consumers to pause and enjoy a Coke during halftime and other break moments. Pepsi’s response ...
The Coca-Cola and PepsiCO rivalry took center stage with a full-page newspaper ad, where PepsiCo cleverly flipped the script, ...
We spoke to industry experts to decode, dissect, and deduce the waves this campaign has stirred in ad land—if this cheeky move signals an advertising rivalry revival or just a gimmick ...
He was the company’s senior vice president of R&D for Global Biscuits and Regional R&D partner for North America. Before joining Mondelēz, Chaclin spent 18 years with PepsiCo in a series of roles ...
PepsiCo will shutter its manufacturing plant in Liberty, N.Y., putting nearly 300 people out of work in Sullivan County.
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