My “Pepsi Challenge” was presenting a blind “taste” test to the average smartphone user to find out if all of this progress, these advances in audio technology, really matter. LG made hi ...

I n the mid-1980s, soft drink behemoth Coca-Cola announced it was switching things up and introducing the public to a new and ...

Pepsi's campaign will kick off on February 6, 2025, in New Orleans' "Chips and Sips Quarter," a pop-up event near the Super Bowl venue, and will run until February 9. In March, the Challenge will ...

The "Pepsi Challenge" was a legendary marketing promotion in which regular people blind taste test one cup filled with Pepsi and another with Coca Cola. Upon tasting the colas, drinkers are asked ...

Pepsi is leveraging social in a new pop-culture oriented-version of the Pepsi Challenge to make a broader push across the global marketplace. The campaign, #PepsiChallenge, encourages consumers to ...

Instead, they announced the revival of their 1975 cross-country Pepsi Challenge. Having also ceded the Super Bowl Halftime Show to Apple in 2023, this classic soda brand’s presence has been ...

Understanding the Soft Drinks Industry Soft drinks belong to the non-alcoholic beverage industry. This industry produces ... and PepsiCo are long-term competitors. Pepsi has been using its famous ...

Saturday kicked off with the Pepsi challenge and US Cup Competition, followed by the Fred Harris Memorial Tournament along with an additional target jump. See below for a full list of results from the ...

Coca-Cola’s campaign encourages consumers to pause and enjoy a Coke during halftime and other break moments. Pepsi’s response ...

The long-standing rivalry between Pepsi and Coca-Cola has flared up again, this time over their latest advertising ...

The decades-old rivalry between Coca-Cola and PepsiCo has flared up once again, as the two beverage giants go head-to-head in a fresh advertising fac ...