Tariq Hassan’s departure from McDonald’s, after serving as chief marketing and customer experience officer since September 2021, comes after a remarkable run . But his successor, Alyssa Buetikofer, ...

Alyssa Buetikofer will assume the role of senior vice-president, CMO and and customer experience officer on 15 February 2025.

McDonald's launches an exciting new Pokémon Happy Meal, delighting fans with exclusive toys and themed packaging.

McDonalds launched a collaboration with Pokemon to give out packs of four cards with each Happy Meal. Are these card worth ...

Looking for new fast-food items to try? Expand your horizon with these new breakfast, lunch, and dinner meals from McDonald's ...

Niko Bundalo, the University of Washington's highest-rated basketball recruit, has been chosen as one of 24 players who will ...

Looking for new fast-food items to try? Expand your horizon with these new breakfast, lunch, and dinner meals from McDonald's ...

The promotion aims to increase app downloads and collect valuable first-party data for McDonald’s. The Pokémon Happy Meal ...

Pokémon characters Charizard, Rayquaza, Roaring Moon, Pikachu, and Dragonite will be featured on the Happy Meal boxes ...

McDonald's Pokémon Happy Meals are back, and collectors are going wild. Some rare cards are already being resold for $600 or ...

Now, McDonald’s is at it again, announcing this week a new Pokémon-themed Happy Meal that it hopes will trigger grown-up ...

Many businesses have used nostalgic marketing to create a strong connection between a product and customers' emotions. This ...