In a Jan. 6 open letter to employees and franchisees that ... as well as marketing and consulting firms. The McDonald’s logo appeared on material heralding contributions to civil rights ...

3 – McDonald's: The Golden Arches of Familiarity The iconic Golden ... create a brand identity that stands the test of time. This deceptively simple logo features two letters – a bold black “V” ...

McDonald's said Friday it is changing a scholarship program for Latino students after it was sued by a group that opposes affirmative action.

McDonald's letter said the company remains committed to inclusion and would continue to "embed inclusion practices" in its operations. McDonald's said it was an accomplishment that 30% of its U.S ...

On Jan. 7, McDonald’s new McValue menu officially debuted nationwide, featuring the $5 Meal Deal, in-app offers, local food and drink deals, and the new Buy One, Add One for $1 offer on ...

Four years after launching a push for more diversity in its ranks, McDonald’s is ending some of its diversity practices, citing a U.S. Supreme Court decision that outlawed affirmative action in ...

In a letter to McDonald’s franchise owners/operators, company employees and suppliers worldwide, CEO Chris Kempczinski stated, “We are immensely proud of our accomplishments, but we are not ...

The famous yellow McDonald’s logo was seen being transported through High Wycombe ahead of the town’s latest outlet opening.