Frito-Lay is breaking with past Super Bowl strategy for Lay's potato chips, trying a commercial that is sweet and cinematic ...
Directed by Taika Waititi, the crisp brand’s Super Bowl spot is a sweet story about a green-fingered girl and her first potato harvest.
The central Wisconsin farm was part of the inspiration for a 60 second Lay's potato chip commercial that aired in the third quarter.
Some chips may include undeclared milk ingredients, but according to the recall, none were shipped to Kentucky.