Viewers really loved the Lay's commercial featuring a young St. Johns County farmer, voting it second-favorite among Super ...

Heartland Farms, based in Central Wisconsin, inspires "The Little Farmer," a Lay's Super Bowl ad directed by Taika Waititi.

The central Wisconsin farm was part of the inspiration for a 60 second Lay's potato chip commercial that aired in the third quarter.

St. Johns County farming family to be featured in a Lay's Super Bowl commercial celebrating their agricultural legacy.

Nike returned to the Super Bowl after nearly 30 years with a 90-second spot “So Win” featuring WNBA stars Caitlin Clark, A’ja ...

From Master Lock's iconic ad to a litany of Miller spots, Wisconsin has often had a place in the Super Bowl commercials. This year is no different.

Super Bowl LIX brings the flashy ad bowl. Big game commercials star Seal, Matthew McConaughey, Aubrey Plaza, Bad Bunny, ...

The Super Bowl commercial breaks had winners and losers too. We asked local advertising experts which of this year's ads soared, and which ones flopped. Here's what they said.

Americana and famous faces won the game inside the game, with a solid showing for pharma brands looking to polish their ...

Fox charged a record $8 million for a 30-second spot during Sunday’s game between the Philadelphia Eagles and the Kansas City Chiefs.

The Philadelphia Eagles dominated the Kansas City Chiefs on the field in this year’s Super Bowl, while laughter dominated the ...