Released as a Times of India front page ad, Pepsi campaign rebranded the newspaper as ANY Times of India, crossing out "Half" ...

Pepsi stirred the fizz fight with a cheeky ambush—its ‘Anytime is Pepsi Time’ print ad playfully dunking on Coca-Cola’s ‘Half ...

The never-ending hilarious ad war between beverage majors Coca-Cola and PepsiCo has taken off this season with Pepsico's 'any time' jibe at its bigger rival Coca-Cola's 'half time' campaign. Replying ...

While Coca-Cola’s ‘Half Time’ campaign is a global initiative that was prominently showcased during the India-Pakistan match ...

PepsiCo had lost the official beverage sponsorship rights to Coca-Cola in the 1996 Cricket World Cup, which was jointly ...

Cola's 'half time' concept, reigniting the long-standing rivalry between the two beverage giants. By flipping the script, ...

The cola giants are vying for a larger share of India’s booming ₹1.37 lakh crore non-alcoholic beverage market.

Pepsi was the winner, and a long-running ad campaign was born. The top-selling non-alcoholic drinks worldwide in 2024 were: Coca-Cola was up over 17% while PepsiCo was down over 7% during the ...

This lighthearted exchange in the ad underscores Pepsi's "Anytime" message, highlighting that refreshment should not be limited to specific occasions like halftime, but rather enjoyed whenever the des ...

Major Indian beverage brands are rolling out flagship campaigns earlier than usual post-Holi, with experts predicting a ...

Coca-Cola’s campaign encourages consumers to pause and enjoy a Coke during halftime and other break moments. Pepsi’s response ...