AI can’t just be about cutting costs: Left Field Labs’ ECD on real opportunity for brands
The Drum catches up with Yann Caloghiris at SXSW, where he says the future for agencies is designing AI-powered experiences ...
Marketing Dive4d
What Coca-Cola has learned on its generative AI journey so far
Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...
Hosted on MSN26d
The Genius of Coca-Cola's Marketing
🎁 They needed to attach Coke to Christmas. 🎅 The solution? Santa Claus. This MagnatesMedia deep dive reveals: 🔹 Did Coke actually "invent" modern Santa? (Hint: No, but they did something ...
Outraged fans call out Coca-Cola after noticing glaring issue with new ad: 'How ... lazy can one of the biggest companies in the world be?'
There are also significant impacts on electricity and water. AI energy demand across the globe will be greater than the ...
Religion News Service on MSN6h
At the border, a migrant evangelization ministry on pause
The word ‘migrants’ will be forgotten soon,' said the pastor of Iglesia Bautista West Brownsville, describing the recent ...
Campaign Live12h
Publicis scoops Coca-Cola media in North America
Publicis Groupe has won The Coca-Cola Company's US and Canada media account from incumbent WPP following a closed review.
MediaPost29d
Coca-Cola Will Take 'Really Hard Look' At Healthier Soda Category
Unsurprisingly, cost seemed to be one major factor in the approach. “This year, for the first time, our Coca-Cola Christmas ad was created with generative AI, combining emerging technology with ...
Will a Grinch-like ASA steal our Christmas supermarket ads?
Under the ASA’s Grinch-like interpretation of the new HFSS ad rules, it’s not just ads for specific unhealthy products that ...
E! Online2d
Why Taylor Swift's Song "22" Is More Relevant Than Ever, 12 Years Later
Taylor Swift's song "22" was released on March 12, 2013, as the fourth single off of her Red album. Now, following the Eras World Tour, the track is more beloved than ever.