Coca-Cola’s $700m account review is a timely test of WPP’s media model
WPP is hoping to fend off Publicis to retain the brief as the pitch nears a conclusion. Win or lose, the spotlight will be on ...
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How Coca-Cola creates billion dollar brands
The Coca-Cola Company now boasts 30 billion-dollar brands: from classics such as Coca-Cola and Sprite to newer winners like ...