Having once been a “titan” of Twitter, KFC had to rethink its social strategy and embrace co-creation to reach Gen Z ...

The company admits it “lost a little focus” as it sought to “flood” streaming platform Disney+ with new content.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

The chicken fast-food brand, which arrived on UK shores in 2021, was the fastest-growing fast-food brand in the UK in the 12 ...

In the first of our new State of Academia series, we ask how useful are marketing degrees in preparing students for the ...

When budget cuts are on the cards, there are two key questions businesses should ask themselves to ensure they are making the ...

Accepting that not every innovation will succeed and learning to ‘celebrate the kills’ is key to creating a culture where ...

The strongest category performers over the four-week period were confectionery, snacks and soft drinks (up 19.3%) as well as ...

New Asda chief customer officer Rachel Eyre will be replaced at Morrisons by BP’s Claire Farrant, who returns to retail two ...

Behavioural science does a good job of explaining why utilising The Famous Five paid off so handsomely for Great Western ...

After winning the Premier League last Sunday, Liverpool FC’s senior vice-president of digital says the work for marketing is ...

PwC has launched a new brand platform and updated its visual and verbal identity to align more closely with its AI and ...