TikTok is getting ready to pitch to brands at its yearly NewFronts on Tuesday. By: Garett Sloane. Newfronts. Why Roku is skipping the NewFronts this year and what it means for mar ...

Roku is shifting its sales strategy as the meaning of the upfront marketplace changes and marketers grapple with an ...

The new Fizz app allows hosts to split the bill with party guests.

The animal kingdom is very sensitive about labels, as e.l.f. Cosmetics has discovered of late. Unlock a selection of free stories, preferred subscription rates, and daily newsletters.

Peacock's upcoming creator-produced comedy series, Thayers' hunt for a "chief mom officer" and more creator economy news.

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Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

Advertisers, internet giants and ad tech companies are about to meet for the annual NewFronts digital ad sales conference, but at a time when brands shift marketing strategies on the fly to account ...

Rebranding GroupM to WPP Media is a step in the right direction for the holding company, according to sources.

Four juries selected the top entries in Work, People, Creative Marketing and Production.

As Possible grew its audience 50% this year, it offers a revealing case study in how the ad industry now navigates scale, access and the value of showing up to industry events.