De Sarno’s appointment was “a key ingredient in management’s strategy to push Gucci towards a more mainstream position. His departure suggests that consumers have not bought in to this ‘timeless Gucci’ theme, despite management’s lowered expectations for 4Q24.”

Gucci has announced that its creative director of under two years, Sabato De Sarno, has left the position just two and a half weeks before the next runway show.

What's news in fashion in February 2025? Sabato De Sarno departs Gucci, Dua Lipa joins Chanel and more. Here's what to know.