The seltzer maker aims to stand out in the trendy category with fresh juice-infused drinks, eschewing the gut-health approach of rivals.

Poppi drinks were founded by Allison Ellsworth in 2015, and they're non-GMO certified and safe to consume during pregnancy.

Much of the backlash stemmed from Poppi’s focus solely on mega influencers, rather than incorporating a diverse mix of ...

THE parents of a 12-year-old girl who died from an “aggressive” tumour said her diagnosis was a “bolt from the blue” after ...

Before the ad aired, Poppi sent giant, pink soda vending machines to 32 influencers. To name a few, the list included Shane, ...

‘Obsessed’ is a monthly deep dive into social and cultural trends that can help marketers inform the way they think. Led by Kate O’Loughlin, Wavemaker strategist and self-confessed obsessive, ...

Prebiotic sodas typically use the plant-based fiber inulin, often from agave or chicory root, according to Julia Zumpano, a ...

After Duolingo killed its green owl mascot with a Tesla Cybertruck, some corporate social media teams had to take up the ...

Sparkly beverages pumped with prebiotic fiber have been bubbling up for some time now, positioned both as gut-helpers and ...

The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

Poppi has secured the highest advertising impact score (+25.0) among all Super Bowl 2025 advertisers, a new YouGov report finds. The prebiotic soda brand featured popular social media influencers in ...

A mother-of-two fought back tears as she recalled how she and her young family narrowly escaped a fatal house fire while ...