Jim Fagan was the narrator for NBA on NBC from 1990-2002, and his family agreed to a partnership with the network to use his ...

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NBC is bringing back Jim Fagan’s iconic NBA voice using AI, blending nostalgia with tech for its upcoming NBA broadcasts.

NBC is bringing in a legend from the '90s when it comes to its upcoming NBA coverage. The brand will be using the ...

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NBC said in a statement that, through a partnership with Fagan’s family, the network “will use AI voice synthesis technology to re-create Fagan’s voice for select title sequences ...

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NBC Sports will use an AI-generated voice of former NBA narrator Jim Fagan, who died in 2017, to promote the return of the ...

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Fagan’s Voice was Synonymous with NBC Sports’ NBA Coverage from 1990-2002, Narrating Show Opens and Promotional Spots for ...

NBC’s upcoming NBA coverage will include the AI-generated voice of Jim Fagan, a longtime sports narrator who died in 2017. In ...