Starbucks' "Back to Starbucks" strategy under Brian Niccol lacks substance, and stock performance has been disappointing.

Starbucks union delegates voted to reject the company’s latest contract proposal, which organizers say falls short by only ...

The Starbucks makeover continues, affecting both the shops and the people who staff them. We'll learn more about how it's ...

Starbucks is updating its uniform policy, emphasizing the appearance of its recognizable “green aprons” as part of CEO Brian Niccol’s broader plans to revive the slumping brand.

The Seattle-based coffee chain is in the midst of a rebrand that began after Brian Niccol, Starbucks chairman and CEO, took the helm in September 2024. "We’re working hard to ensure our ...

CEO Brian Niccol’s goal to restore some of the coffee chain’s former homey feel includes baristas adding upbeat greetings and drawings on takeout cups. But the company just set some limits.

The new dress code is just the latest tweak under CEO Brian Niccol, who aims to return the coffee chain’s image from a ...

Starbucks' situation might swing from bad to worse, as it has to deal with macroeconomic pressures, unionisation, ...

Starbucks is creating a new dress code for store employees in an effort to revamp its cafes. Here are the new guidelines.

Starbucks (NASDAQ: SBUX) hired a new CEO, Brian Niccol, who started last September. Just before Niccol took over, Starbucks' ...

Starbucks has instituted a new dress code for baristas in North America, the latest move in a plan to turn around the ...