Sadly, it’s no longer available at retail, making the price shoot up to $400 or ... with the transformation sequence. Unlike Robosen's Optimus Prime, who ends up facing away from you when ...

Hasbro and Robosen Robotics have teamed ... Slated to cost a cool $699 (A BARGAIN AT TWICE THE PRICE), the snappily named 'TRANSFORMERS Optimus Prime Auto-Converting Programmable Advanced Robot ...

And I love that you can now buy a robot Optimus Prime that'll auto-transform at your command. The £699 Robosen Elite Optimus Prime Robot, which has just gone on sale, has been created by Robosen ...