The decades-old rivalry between Coca-Cola and PepsiCo has flared up once again, as the two beverage giants go head-to-head in a fresh advertising fac ...

We spoke to industry experts to decode, dissect, and deduce the waves this campaign has stirred in ad land—if this cheeky move signals an advertising rivalry revival or just a gimmick ...

Understanding the Soft Drinks Industry Soft drinks belong to the non-alcoholic beverage industry. This industry produces ... and PepsiCo are long-term competitors. Pepsi has been using its famous ...

Sofian Himeur believes New Mexico wine is on par — if not better — than anything offered in the rest of the country.

Saturday kicked off with the Pepsi challenge and US Cup Competition, followed by the Fred Harris Memorial Tournament along with an additional target jump. See below for a full list of results from the ...

Instead, they announced the revival of their 1975 cross-country Pepsi Challenge. Having also ceded the Super Bowl Halftime Show to Apple in 2023, this classic soda brand’s presence has been ...

Coke Zero vs. Pepsi Zero: Both sodas want your drink dollars. I remember the original Pepsi Challenge, back in 1975, when Pepsi shook the soft-drink world to its fizzy, caramel-colored core by ...

Today’s event will be a full day of competition hosting both the Pepsi Challenge/US Cup competition and the Fred Harris Memorial Tournament. There will be no competition tomorrow, Sunday. Below is the ...

The Coca-Cola and PepsiCO rivalry took center stage with a full-page newspaper ad, where PepsiCo cleverly flipped the script, ...