Pepsi's campaign will kick off on February 6, 2025, in New Orleans' "Chips and Sips Quarter," a pop-up event near the Super Bowl venue, and will run until February 9. In March, the Challenge will ...

To commemorate the 50th anniversary of the iconic Pepsi Challenge, the brand is bringing the challenge back, pitting zero-sugar versions of Coca-Cola and Pepsi against each other in live taste ...

My “Pepsi Challenge” was presenting a blind “taste” test to the average smartphone user to find out if all of this progress, these advances in audio technology, really matter. LG made hi ...

The "Pepsi Challenge" was a legendary marketing promotion in which regular people blind taste test one cup filled with Pepsi and another with Coca Cola. Upon tasting the colas, drinkers are asked ...

Pepsi is leveraging social in a new pop-culture oriented-version of the Pepsi Challenge to make a broader push across the global marketplace. The campaign, #PepsiChallenge, encourages consumers to ...

Understanding the Soft Drinks Industry Soft drinks belong to the non-alcoholic beverage industry. This industry produces ... and PepsiCo are long-term competitors. Pepsi has been using its famous ...

Instead, they announced the revival of their 1975 cross-country Pepsi Challenge. Having also ceded the Super Bowl Halftime Show to Apple in 2023, this classic soda brand’s presence has been ...

Sofian Himeur believes New Mexico wine is on par — if not better — than anything offered in the rest of the country.

Saturday kicked off with the Pepsi challenge and US Cup Competition, followed by the Fred Harris Memorial Tournament along with an additional target jump. See below for a full list of results from the ...

The decades-old rivalry between Coca-Cola and PepsiCo has flared up once again, as the two beverage giants go head-to-head in a fresh advertising fac ...

Coca-Cola’s campaign encourages consumers to pause and enjoy a Coke during halftime and other break moments. Pepsi’s response ...