To commemorate the 50th anniversary of the iconic Pepsi Challenge, the brand is bringing the challenge back, pitting zero-sugar versions of Coca-Cola and Pepsi against each other in live taste ...
Pepsi's campaign will kick off on February 6, 2025, in New Orleans' "Chips and Sips Quarter," a pop-up event near the Super Bowl venue, and will run until February 9. In March, the Challenge will ...
Understanding the Soft Drinks Industry Soft drinks belong to the non-alcoholic beverage industry. This industry produces ... and PepsiCo are long-term competitors. Pepsi has been using its famous ...
Instead, they announced the revival of their 1975 cross-country Pepsi Challenge. Having also ceded the Super Bowl Halftime Show to Apple in 2023, this classic soda brand’s presence has been ...
The decades-old rivalry between Coca-Cola and PepsiCo has flared up once again, as the two beverage giants go head-to-head in a fresh advertising fac ...
Coca-Cola’s campaign encourages consumers to pause and enjoy a Coke during halftime and other break moments. Pepsi’s response ...