How Dana White Turned UFC From Near-Collapse into a Billion-Dollar Brand
In the early 2000s, the UFC was hanging on by a thread—bleeding money, struggling for mainstream respect, and one bad ...
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“Never Fighting Again”- Fans Baffled at Conor McGregor’s Resurfaced Comment on UFC Owner Lorenzo Fertitta in Lamborghini Yacht
In the clip, McGregor is in his yacht as he aims the camera toward the yachts of the UFC’s former owners as he says, “Look who I see. Over here, that’s Lorenzo Fertitta’s yacht ...
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"I thought it was like millions" - Joe Rogan shocked by price of former UFC owner’s fossilized Sabretooth skull
Joe Rogan recently had a discussion about former UFC CEO Lorenzo Fertitta on his podcast. In an episode of The Joe Rogan Experience, Rogan had a conversation with American gold miner John Reeves.
Wall Street Journal6y
UFC Executives Lorenzo Feritta and Dana White
WSJ's Lee Hawkins interviews Ultimate Fighting Championship moguls Dana White and Lorenzo Fertitta about the continued rise of UFC and the future of the wildly successful enterprise.
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Canelo Alvarez teases involvement in Dana White’s new boxing league… ‘That’s a possibility’
Following the ground-breaking announcement of TKO Boxing, Canelo Alvarez has teased his involvement in Turki Alalshikh's and ...
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Where UFC stands as it approaches another milestone event in UFC 300 and where it could be for UFC 400
The promotion's purchase in 2001 by Zuffa saw the UFC run towards regulation as Station Casinos heirs Frank and Lorenzo Fertitta joined forces with their childhood friend White to model their ...
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"I thought it was over" - Dana White comes clean about almost selling the UFC and why he and his business partners ultimately chose to back out
Dana White almost abandoned the UFC at one point, a tale he revealed in a recent interview with Forbes. The UFC hasn't always been a hyper-profitable promotion.
Yahoo! Sports1mon
UFC to Induct ‘Ultimate Fighter’ Co-Creator Craig Piligian into Hall of Fame (EXCLUSIVE)
when he was approached by Dana White and former UFC CEO Lorenzo Fertitta to help develop the unscripted series that would become the smash hit “The Ultimate Fighter.” Piligian is credited as ...
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Flash Entertainment Purchases Minority Interest in Ultimate Fighting Championship(R) (UFC(R))
LAS VEGAS, 12 January 2010 /PRNewswire/ -- UFC today announced that the organization Flash Entertainment, a leading live events company based in the United Arab Emirates, has acquired a ten ...