How Dana White Turned UFC From Near-Collapse into a Billion-Dollar Brand
In the early 2000s, the UFC was hanging on by a thread—bleeding money, struggling for mainstream respect, and one bad ...
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"I thought it was like millions" - Joe Rogan shocked by price of former UFC owner’s fossilized Sabretooth skull
Joe Rogan recently had a discussion about former UFC CEO Lorenzo Fertitta on his podcast. In an episode of The Joe Rogan Experience, Rogan had a conversation with American gold miner John Reeves.
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Canelo Alvarez teases involvement in Dana White’s new boxing league… ‘That’s a possibility’
Following the ground-breaking announcement of TKO Boxing, Canelo Alvarez has teased his involvement in Turki Alalshikh's and ...
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"I thought it was over" - Dana White comes clean about almost selling the UFC and why he and his business partners ultimately chose to back out
Dana White almost abandoned the UFC at one point, a tale he revealed in a recent interview with Forbes. The UFC hasn't always been a hyper-profitable promotion.
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What is Dana White's Net Worth in 2025? Exploring UFC Boss' Salary, Property and More
White's journey with the UFC began in 2000 when he, along with childhood friends Lorenzo and Frank Fertitta, bought the struggling organization for a reported $2 million. It’s no secret that ...
With TKO's Saudi-backed entry into boxing, are the sport's oldest power players suddenly on borrowed time?
Boxing’s biggest promoters and sanctioning bodies should be deeply concerned. The landscape of combat sports is shifting — and history suggests their era is soon ending.
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UFC vs BKFC: Dana White's Empire Outshines Conor McGregor's Venture
Despite its growing fanbase, the UFC was still struggling financially and ultimately sold in 2001 to casino magnates Frank and Lorenzo Fertitta for just $2 million. Recognizing the promotion’s ...
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Dana White Reflects On When He Almost Sold The UFC: ‘I Thought It Was Over’
He, along with his friends Lorenzo and Frank Fertitta, purchased the UFC for $2 million in 2001. The early 2000s were when when the company’s reputation was at an all-time low, and there were ...