Viewers really loved the Lay's commercial featuring a young St. Johns County farmer, voting it second-favorite among Super ...

Heartland Farms, based in Central Wisconsin, inspires "The Little Farmer," a Lay's Super Bowl ad directed by Taika Waititi.

Directed by Taika Waititi, the crisp brand’s Super Bowl spot is a sweet story about a green-fingered girl and her first potato harvest.

The Frito-Lay brand says storytelling, not tariffs, prompted the switch from a Canadian theme to a Taika Waititi heartland ...