The central Wisconsin farm was part of the inspiration for a 60 second Lay's potato chip commercial that aired in the third quarter.

Heartland Farms, based in Central Wisconsin, inspires "The Little Farmer," a Lay's Super Bowl ad directed by Taika Waititi.

When you decide to grill a turkey, accidentally drying out the meat is a major concern. You could combat that with a marinade ...

Lay’s last appeared in the Super Bowl in 2022 with an ad from Highdive that starred Paul Rudd and Seth Rogen remembering old times over a bag of chips before Rogen gets married. PepsiCo’s Mountain Dew ...

The Frito-Lay brand says storytelling, not tariffs, prompted the switch from a Canadian theme to a Taika Waititi heartland ...