I mean, 20% of the work was already done, right? But extracting an entire font design from just seven characters isn't an easy task. The Kellogg's logo is instantly recognisable when it says ...

Gotham is our brand’s sans-serif font and a typographic workhorse. It can be used in a variety of ways: for headlines, body copy and captions. It also works well for charts, graphs and displaying data ...

Designing custom fonts based on a brand’s logo has become something of a flex for companies like WK Kellogg Co and T.J. Maxx, and it makes sense. Take one of a brand’s best-known assets and ...