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Jason Kidd said Michael Jordan wouldn't be relevant today if it weren't for his shoes: "They would not know who MJ is"
Jason Kidd, an NBA champion ... without the shoes, the Bulls icon's reach might have been drastically different. His greatness wasn't manufactured by Nike; it was amplified by it.
Why the Luka Dončić trade could define a generation -- for the Mavericks, Lakers and the NBA
The trade that sent Luka Dončić to the Lakers was a repudiation of one of the best players in the world. What happens next ...
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Allen Iverson once stopped Nike from releasing a shoe: "To use his status to sell shoes and not get his permission, or compensate him, is bad business"
Hardaway ended up wearing the same shoe in the NBA as Jason Kidd. As with many silhouettes ... Iverson's celebrity status and persona to promote Nike's shoes," Challenger said.
The New York Times18d
Luka Dončić posts triple double for Lakers in first game vs. Mavericks: Highlights and reaction from LA's victory
Advertisement LOS ANGELES — Jason Kidd on facing Luka ... The advertising department for Nike's Jordan Brand has been on a roll in February thanks to one of its top basketball athletes ...
ESPN16d
Why the Luka Dončić trade could define a generation -- for the Mavericks, Lakers and the NBA
"Great ones have been traded," Mavericks coach Jason Kidd said before the game ... via Getty Images HOURS BEFORE TIPOFF Tuesday night, Nike posted an ad in which a purple Regera changes its ...