Watkins' historic trading card and memorabilia deal makes her the first female collegiate athlete to have this type of deal with Fanatics.

The Fanatics and Fanatics Collectibles sports merchandise platforms announced a multi-year deal with Southern California women’s basketball star JuJu Watkins ...

USC women's basketball star JuJu Watkins has signed an exclusive, multiyear deal with Fanatics and Fanatics Collectibles, the first women's college athlete to sign such a deal.

As JuJu Watkins gets ready for her second NCAA tournament, she’s continuing to blaze a trail in the NIL space. The USC star ...

Yahoo Sports now features a hub of written and video coverage produced by cllct, a leading media and marketing consultancy ...

Yahoo Sports debuted a new hub dedicated to coverage of collectibles, in partnership with cllct, Mantel, and Sports Card ...