North American media account to French rival Publicis (PUBGY) following a competitive tender, according to media reports on ...

WPP (WPP) has lost one of its biggest North American clients for media buying and planning, Coca-Cola (KO), handing a win to French rival ...

Keurig remains the number-one single-serve brewer maker in North America, with strong retail relationships and a large installed base.

PepsiCo had planned to launch its own so-called functional soda under the brand Soulboost, but decided to scrap that effort ...

Publicis Groupe has won The Coca-Cola Company's US and Canada media account from incumbent WPP following a closed review.

PepsiCo Inc. is in advanced talks to buy healthier soda brand Poppi, according to people with knowledge of the matter.

Coca-Cola Co. has shifted its North America media account from WPP to rival Publicis Groupe following a closed review, Ad Age ...

Tonic water didn’t stay in the medicine box for long. The first commercial tonic water was produced and patented in 1858 by Erasmus Bond, the owner of Pitt & Co. By 1868, gin and tonic was regarded as ...

Most UK travellers are influenced by special offers and pricing when booking a holiday, according to a new report. Advertising platform Teads compiled data from multiple surveys of British ...

It appears that the US brand boycott is gathering pace as more and more people take notice of Trump aggressive foreign policy ...

Manish Bandlish, Managing Director of Mother Dairy, on the brand’s ICC Champions Trophy 2025 campaign that positions milk as the ‘ultimate beverage’ ...