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At Possible, industry leaders shared strategies for reaching young consumers, tactics for getting influencer partnerships ...

Search giant develops new tool to track mobile campaigns as data-sharing rules make it difficult for marketers.

The Met Gala is an opportunity for brands to build buzz, but only if they are careful and consider the event's theme.

The U.S. ad business lost jobs in April for the fifth month in a row. The overall economy added 177,000 jobs, a solid gain amid worries about tariffs, inflation and recession.

VML U.K.’s lighthearted campaign comes amid rising costs for home repairs.

R/Ga's new tool helps brands navigate an increasingly complicated search environment thanks to AI tools such as ChatGPT, ...

Aldi's social media team knocks it out of the park and Prada bucks category declines—plus, why it was a bad week for Crumbl, Target and McDonald's.

List & Creativity Awards Gala.

Uncommon New York describes the making of the two-minute-plus spot, which shows an entire lifetime transpiring in a home.

Disney is doubling down on streaming innovation and tech capabilities to attract advertisers amid a TV upfront marketplace ...

The winners were chosen by four juries comprised of leaders from top agencies, brands and production companies. They spent ...