First introduced in 2013, Waitrose’s free coffee loyalty scheme has long been a fan favourite. And now, it’s going back to its roots, offering shoppers a daily, complimentary cup of Joe – even if they don’t purchase an item in store.

Waitrose has reintroduced free coffee for all loyalty scheme members even if they haven't bought anything from the supermarket. The company has told those signed up to its myWaitrose scheme that from 27 January they can get one complementary hot drink a day with no purchase needed - provided they bring a reusable cup.

Waitrose is to bring back free coffee for shoppers even if they do not buy anything in its supermarkets, as it attempts to win back middle-class customers from arch-rival Marks & Spencer.

To claim your freebie, you must go to a Waitrose-branded self-serve coffee machine - not the Waitrose cafés. To grab your drink just scan your physical My Waitrose card, or the barcode on your digital card, at the coffee machine and select your drink. The deal includes dairy alternatives, such as oat milk.

Members of the myWaitrose loyalty program, now being rebranded as My Waitrose, will be able to get a free hot drink, regardless of whether they’ve bought anything beforehand - the premium grocer currently requires members to make a purchase before receiving their drink.

Waitrose has heard the calls from their loyal customers and is set to bring back free hot drinks for shoppers - even if they do not buy anything in store. The upmarket supermarket has told members of its loyalty scheme that from 27 January, they can get one complimentary drink per day if they use a reusable cup.

The new move also follows Waitrose offering free hot drinks to members of the police in what the company called an “initiative to cut down on shoplifting”. When it was introdu

Waitrose is bringing back free coffee for all its loyalty scheme members without requiring them to make a purchase. From January 27, My Waitrose members can claim one complimentary hot drink per day,