Paul and KSI, the founders of PRIME, were then reported on social media to have offered their help to those tackling fires by donating more than $60,000-worth of the hydration drink to the LAFP.

Perhaps for a change, recently during an event, he was seen sipping on a Prime drink, a brand co-created ... at the Ultimate Fighting Championship (UFC) in New York with Elon Musk and some of ...