Starbucks CEO Brian Niccol defends company’s DEI practices, says they are ‘key’ strength of business
Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on ...
Your days of fighting people for one power outlet at Starbucks may soon be over
Starbucks' CEO, Brian Niccol, said the company was testing a store redesign with more seats and power outlets to make the ...
Restaurant Dive1d
Brian Niccol’s 6-month update on Starbucks turnaround plan
The coffee chain’s CEO said investments in store experience are ramping up, but union members say the company isn’t spending ...
Starbucks wants to be your 'third space' again — if you buy something
Customers at a Starbucks in Chicago, Illinois. Starbucks wants customers to stay, sip, and linger longer – but only if ...
Restaurant Business Online2d
Starbucks is rethinking its coffee shops
CEO Brian Niccol acknowledges some “mistakes” in the past as the coffee shop giant courted mobile and takeout customers. The ...
Starbucks CEO Defends Diversity Efforts at Investor Meeting (1)
Starbucks CEO Brian Niccol said on Wednesday that diversity will continue to be “a key strength” of the coffee giant’s ...
The Latest Overhaul of Starbucks—by the Numbers
Since then, nine have departed or shifted to different roles under Niccol’s watch.Niccol said Wednesday that he was excited ...
Pulse check: 6 months of Brian Niccol's 'Back to Starbucks' plan
Starbucks' CEO, Brian Niccol, had his work cut out for him when he took on the top job in September. Here's what he's done to ...
Starbucks Just Gave Its Employees a Very Blunt Message, and Taught a Key Leadership Lesson
Last week, Starbucks announced that it was laying off 1,100 employees in its corporate offices – one of the biggest cuts in ...