After Coca-Cola launched its 'Halftime' campaign for the ICC Champions Trophy, Pepsi fired back with a witty response. The ...

Released as a Times of India front page ad, Pepsi campaign rebranded the newspaper as ANY Times of India, crossing out "Half" ...

The cola giants are vying for a larger share of India’s booming ₹1.37 lakh crore non-alcoholic beverage market.

The never-ending hilarious ad war between beverage majors Coca-Cola and PepsiCo has taken off this season with Pepsico's 'any time' jibe at its bigger rival Coca-Cola's 'half time' campaign. Replying ...

While the idea was far-fetched, as Coca-Cola was the king of soft drinks for decades prior, it actually worked; the campaign's commercial ... new Coke actually shockingly beat out Coke Classic and ...

This lighthearted exchange in the ad underscores Pepsi's "Anytime" message, highlighting that refreshment should not be limited to specific occasions like halftime, but rather enjoyed whenever the des ...

Cola's 'half time' concept, reigniting the long-standing rivalry between the two beverage giants. By flipping the script, ...

PepsiCo had lost the official beverage sponsorship rights to Coca-Cola in the 1996 Cricket World Cup, which was jointly ...

Major Indian beverage brands are rolling out flagship campaigns earlier than usual post-Holi, with experts predicting a ...

A Coca-Cola LinkedIn job listing for a marketing role added yet another hilarious twist to Pepsi’s 'Anytime' marketing salvo ...

The decades-old rivalry between Coca-Cola and PepsiCo has flared up once again, as the two beverage giants go head-to-head in a fresh advertising fac ...

Coca-Cola’s campaign encourages consumers to pause and enjoy a Coke during halftime and other break moments. Pepsi’s response ...