Indeed, it's one of the most infamous documents in the world of graphic design, and it's just as outrageous today as in 2008.

The experiences became a running joke amongst Clif and his friends, and it inspired him to reimagine Pepsi's logo with a new slogan that honestly portrayed the soft drink as the second choice of ...

Akin to its formula, Pepsi’s iconic logo, has undergone sweeping changes since its launch, initially featuring the same red color as that of its competitor, Coca Cola. In 1940, the Pepsi Cola ...