I n the mid-1980s, soft drink behemoth Coca-Cola announced it was switching things up and introducing the public to a new and ...

My “Pepsi Challenge” was presenting a blind “taste” test to the average smartphone user to find out if all of this progress, these advances in audio technology, really matter. LG made hi ...

The "Pepsi Challenge" was a legendary marketing promotion in which regular people blind taste test one cup filled with Pepsi and another with Coca Cola. Upon tasting the colas, drinkers are asked ...

Pepsi's campaign will kick off on February 6, 2025, in New Orleans' "Chips and Sips Quarter," a pop-up event near the Super Bowl venue, and will run until February 9. In March, the Challenge will ...

Pepsi is leveraging social in a new pop-culture oriented-version of the Pepsi Challenge to make a broader push across the global marketplace. The campaign, #PepsiChallenge, encourages consumers to ...

Instead, they announced the revival of their 1975 cross-country Pepsi Challenge. Having also ceded the Super Bowl Halftime Show to Apple in 2023, this classic soda brand’s presence has been ...

Pepsi has been using its famous "Pepsi Challenge" as a promotional slogan since 1975. The challenge was originally a blind taste test in which consumers were invited to try both beverages.

Soft drink giant Pepsi tapped MyClick to help with the mobile aspect of its Pepsi Creative Challenge in China, also supported on various other traditional media. Targeting consumers ages 12-24, Pepsi ...

The "Pepsi Challenge" was a legendary marketing promotion in which regular people blind taste test one cup filled with Pepsi and another with Coca Cola. Upon tasting the colas, drinkers are asked ...

The long-standing rivalry between Pepsi and Coca-Cola has flared up again, this time over their latest advertising ...

The decades-old rivalry between Coca-Cola and PepsiCo has flared up once again, as the two beverage giants go head-to-head in a fresh advertising fac ...