After Coca-Cola launched its 'Halftime' campaign for the ICC Champions Trophy, Pepsi fired back with a witty response. The ...

PepsiCo had lost the official beverage sponsorship rights to Coca-Cola in the 1996 Cricket World Cup, which was jointly ...

Released as a Times of India front page ad, Pepsi campaign rebranded the newspaper as ANY Times of India, crossing out "Half" ...

While Coca-Cola’s ‘Half Time’ campaign is a global initiative that was prominently showcased during the India-Pakistan match ...

Manish Bandlish, Managing Director of Mother Dairy, on the brand’s ICC Champions Trophy 2025 campaign that positions milk as the ‘ultimate beverage’ ...

Major Indian beverage brands are rolling out flagship campaigns earlier than usual post-Holi, with experts predicting a ...

Cola's 'half time' concept, reigniting the long-standing rivalry between the two beverage giants. By flipping the script, ...

The cola giants are vying for a larger share of India’s booming ₹1.37 lakh crore non-alcoholic beverage market.

A Coca-Cola LinkedIn job listing for a marketing role added yet another hilarious twist to Pepsi’s 'Anytime' marketing salvo ...

Pepsi stirred the fizz fight with a cheeky ambush—its ‘Anytime is Pepsi Time’ print ad playfully dunking on Coca-Cola’s ‘Half ...

MUMBAI: As Pepsi and Coca-Cola reignite their decades-long fizzy feud ahead of the the IPL 2025 and the coming blazing summer ...