Samsung kicked off CES 2025 with a splashy media day before the shows open — pulling top-tier tech reporters into a private event to unveil its latest lineup of Bespoke AI smart appliances.

And predictably given how much noise the brand made about AI in its 2024 TV marketing (as discussed in my 2024 article on AI in TVs), the lead item at its 2025 pre-CES showcase was AI. Or Samsung ...

Samsung shows off a stretchable screen that bulges out of a flat surface, among a host of new OLED breakthroughs at CES 2025.

As CES began this year, one topic came up over and over again among reporters: “Where’s Ballie?" The personal robot that Samsung showed at CES 2024 left a huge impression on everyone—rolling ...

Check out our guide to CES 2025 for our latest hands-on impressions right from the show floor. Samsung’s popular The Frame TV has finally met its successor, The Frame Pro. Or to paraphrase Pedro ...

Samsung kicked off its CES plans by highlighting its strategy to expand AI across its tech, in a way that is connected and personal, as well as showcasing its latest devices, including the new ...

Samsung’s CES presser is always an odd duck. The Korean electronics giant generally keeps its powder dry when it comes to consumer electronics. After all, it’s expected to announce its latest ...

While CES officially begins tomorrow, there are pre-show events like CES Unveiled, plus Samsung shared highlights. Subscribe to the MacRumors YouTube channel for more videos. Samsung often uses ...