The burgeoning phenomenon, which falls on Tuesday, Dec. 3, this year, sees retailers offer special one-day deals and discounts on airline flights, cruises and hotels.

The travel sector holiday sales day continues to draw in bargain seekers, generating more bookings for airlines, cruise ships, and hotels.

It seems 2023, in particular, was a boon for Travel Tuesday. Data provided by the travel marketing platform Sojern shows that there were notable increases in hotel, cruise, and airline bookings by US travelers on Travel Tuesday last year,