One of the PGA Tour's biggest names is hoping an equipment change will lead to more fun (and success) on the course as the season kicks off in Hawaii.

Max Homa, a six-time PGA Tour winner who will start the 2025 season with an Official World Golf Ranking of 41, has signed a multi-year endorsement deal with Cobra Puma Golf and will use the brand's clubs and footwear starting this week at The Sentry.

Max Homa believes in the connection between dressing well and playing good golf. There’s actually a term for it, “enclothed cognition,” which is the notion that the clothing you wear can impact your psychological process.