ROME (AP) — The ancient Roman Colosseum will be the venue of gladiator fights — albeit staged — for the first time in two millennia under a $1.5 million sponsorship deal with Airbnb that aims to promote “a more conscious tourism.”

Gladiator 2 sees Paul Mescal star as Lucius, son of Russell Crowe's Maximus. He's thrown into the arena to battle for his life under the tutelage of Denzel Washington's Macrinus, who has schemes of his own.

Airbnb has an experience of a lifetime for fans of the "Gladiator" movie. Could the contest help bring brand awareness for a sequel movie that hits theaters this month?