NIL contracts with publicly traded companies won’t be subject to fair-market-value analysis by the new Deloitte-run NIL ...

Here's a full look at the breakdown: Sanders signed several NIL deals while he was with both Jackson State and Colorado. Some of the biggest names he inked deals with included Nike, Gatorade ...

Watkins signed a multi-year contract extension with Nike in October 2024, making it one of the most lucrative shoe endorsement deals ... the advantages women athletes have over men in the NIL ...

Look, NIL was long overdue and I'm all for student-athletes getting to benefit from NIL. But most of what we call NIL is really a paycheck to play a sport. The vast majority of athletes aren't working ...

Nick DePaula, a reporter covering the NBA, WNBA and NIL as well as the intertwined world of the footwear industry, broke the news about Bailey's Nike deal. News of Bailey and Harper's deal comes ...

Former Husker Lexi Rodriguez signed an NIL deal with adidas in 2023 ... recently signed with adidas but competes for a Nike school. Other big names to be partnered with adidas include Lionel ...